Xlibris Author, Fred Glueckstein, Sees Results From Well-timed and Persistent Marketing Campaigns

Released on = June 22, 2006, 8:50 pm

Press Release Author = Jon Antonni D. Enriquez

Industry =

Press Release Summary = Xlibris author to speak at the Baseball Hall of Fame 2006
Authors Series

Press Release Body = Sykesville, Maryland - Fred Glueckstein, author of The '27
Yankees, has been asked to speak and hold a book signing on July 7, 2006 at the
Baseball Hall of Fame in Cooperstown, New York. This is one of many engagements
Glueckstein has been asked to attend largely as a result of his grass roots and
online marketing efforts.

The '27 Yankees was published through Xlibris, the leader in print on demand
publishing. Glueckstein decided early on to go with Xlibris as he was looking for
absolute design and content control over his book as well as extensive marketing and
distribution support. Xlibris provided everything he was looking for in an
affordable package. With Xlibris' support, Glueckstein launched a wide-ranging
marketing strategy that included sending galleys to libraries and bookstores,
handing out business cards to everyone he met and sending out press releases to an
online targeted audience. These efforts paid off with book sales.

About the Book

Published July 2005, The '27 Yankees literally transports the reader back to that
exciting and glorious season through the detailed and carefully crafted recreations
of the games on the field and the events off the diamond. The book is unique in its
concept and execution and sets a new standard for historical baseball research and
presentation. The '27 Yankees is, and will remain, the most complete historical
account of the greatest team in baseball history.

Definitely a must-read to all baseball aficionados.

About Xlibris

Founded in 1997, Xlibris continuously gives writers the tools to become authors. In
strategic partnership with Random House Ventures, Xlibris offers comprehensive
publishing services from editing to proofreading, from cover design to page layout,
from book marketing and publicity that open the marketplace of published books to
everyone, and will strengthen and enrich the landscape of books and writing as a
whole. For more information, visit http://www2.xlibris.com/ or contact Jon Enriquez
at JonAntonni.Enriquez@xlibris.com.

Web Site = http://www2.xlibris.com/requestkit/index.asp?src

Contact Details = Xlibris Corporation
International Plaza II, Suite 340
Philadelphia, PA 19113-1513
USA
http://www2.xlibris.com/requestkit/index.asp?src

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